HotelFurniture.com’s vision is to amaze hoteliers by innovating the design and procurement process. Meet the people who will help your projects come to life, online, and on time, with a simple and stress-free process.
Our President, Danna Dunnage, has worked in the hospitality industry for over 25 years. She started out in restaurants and progressed to sales where she spent over two decades. She has worked directly with brands in the hotel restaurant and hospitality space, understanding and delivering to their needs.
“I love the hospitality industry because of its people-first, relationship-based approach, and I am excited to continue to work within it in this new and exciting digital space.”
After gaining a deep understanding of the hospitality industry through her vast experience, Danna is excited to contribute to the space in a way that makes renovations and new-builds easier for hoteliers.
“HF [HotelFurniture] appealed to me on a variety of different levels. It’s being developed to create change in an analog space, it’s an innovative, first of its kind product and experience in a very interesting space where both digital and distribution collide. I am excited to both build the team and bring it to the market as I see so much opportunity for the hospitality space to evolve into digital offerings that serve their business.”
Danna is confident that HotelFurniture.com will change the hotel industry:
“HF is coming to market with a product that, on many levels, the industry doesn’t even know that they want and need – simply because they have not considered a different way to do things in the guest room design and procurement space. Once customers use and experience the HF offering – it will showcase within the hospitality industry that there is an easier way to complete new builds and renovations. It will open up the industry to more tech offerings and get hoteliers thinking about the other facets of their hotel businesses that can be done in a digital space.”
HotelFurniture.com seeks to become the preferred choice for guest room renovations and new builds, a goal we feel confident in pursuing:
“My main focus in this role is to build a trusted, successful, and established business in design and procurement for the hotel hospitality industry. While we are a digital-first product, this comes with developing and coming to market with a team that still continues to provide a human touch and who are determined to deliver.”
We pride ourselves on the excellent, efficient, and expert customer service that our team delivers. Danna chose each member carefully to build a team that is able to deliver on all of the promises that HotelFurniture makes: an easy, efficient, pain-free renovation process that will save you time.
“Building the team has been an amazing experience! Once we had mapped out the business needs and process flows, I stood back and examined where customers, the business, and myself would need the most support. From there, I mapped out the skill sets that would be most in-demand within these roles for HF and worked with my recruitment team to seek out and target experts who were focused and excited by the prospect of building something new, from the ground up. Everyone has to be up for the unknown, get excited by change, and have the ability to scale. We dare to be different at HF, and so our team needs to as well. I am so confident in our team! Their varied abilities complement one another and they are all in it together to provide exceptional customer experiences and over-deliver to our clients’ expectations.”
HotelFurniture.com is a product of a combined mass of experience in the hospitality industry. Danna has seen the gaps in the industry and the space where innovation is most needed to improve the renovation and new-build process. No more dealing with design firms, hunting for the best vendors and manufacturers, waiting too long for the design and approval process, and hosting weekly meetings to keep the whole crew on schedule. We’ve got it.
We are energized and excited to show you what we can do, and our President is more than ready to lead the way:
“Leading a start-up is a highlight of my career. It is beyond exciting to build something from the ground up and to be able to bring a product to market that is a first of its kind while staying in an industry that I love – hospitality! I can’t wait to see HF scale and look back on these early days and reflect on all the crazy things that we did.”
A truly determined woman, Danna enjoys long rides on her indoor spin-bike to a loud, motivating soundtrack. When she’s not working or exercising, she’s walking her two rescue pups, Cuba and Penny.
If you’d like to learn more about Danna, you can listen to her podcast episode on My SoulTeam, a platform dedicated to discovering values-aligned employers and learning about their culture, team, and leadership.